Coffee is a huge international product that is consumed by people in every country on Earth, making it a very important global commodity, and an highly influential product in international trade and commerce. Large coffee producers and manufacturers spend millions of dollars each year promoting their products, which are advertised on television, on the radio, through Internet marketing, and in the print media around the world. The effective promotion of coffee products can make all the difference to coffee companies, who often rely on the commercial media to get the word out about new products and innovations. One new coffee product that has recently come on the market in the coffee pod, which is the name often given to the pre-packaged ground coffee bean mixtures that are purchased in their own pod or bag.

coffee pod (or pad) products work in much the same way that most types of tea (Teesorten) bags do, and have a potential international market in the tens of millions. Along with commercial coffee machine designs and domestic espresso machine production, the manufacture and promotion of coffee pods has the potential to influence the future of the entire coffee bean market. The marketing of coffee beans has always been a huge industry, but new innovations have been relatively hard to come by in the past. Coffee pods represent a new product that is significantly different from any other coffee products that are now on the market. Coffee consumers have slowly been getting more refined in their taste over the last few decades, and this has given birth to a new industry of domestic espresso machine production and gourmet coffee bean preparations. Coffee pods have the ability to corner the coffee market, by offering people a gourmet coffee experience with an ease of preparation that only instant coffee products (up until now) have been able to provide.

Coffee pods can offer consumers the same level of simple preparation that instant coffee products can provide, but with a much better taste and finish than any instant coffee producer could ever wish for. If the people involved in the marketing of coffee pods can reach out to even a fraction of the instant coffee market, then they will have the potential to become big players in the overall coffee industry. With a mixture of effective and innovative print, TV, radio, and online advertising, and unique product promotion via mug printing (Tassendruck) – it is quite possible that coffee pods could get the attention of a large number of coffee consumers around the world.